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PR - You Can Do It! - FULL DIY COURSE
Hello! An Introduction to Jo and this course (15 mins)
Welcome! Start Here! (13:58)
Why Tell Your Story? (20-30 mins)
The Importance of Telling Your Story (1:50)
Building Your Confidence
PR in Practice: The impact of telling your story (3:08)
Why does it matter to you?
What is PR? (45 minutes - 1 hour)
What is PR and why should you care? (17:26)
A video intro to PR from Jo (3:44)
PR Vs Advertising - Understanding the difference (3:46)
PR in Practice (2:01)
Getting PR Ready
Things You'll Need For PR
Getting to Know Your Media Part 1
Getting to Know Your Media - Part 2
Recognising a Story
Finding Your Story
What's A Story?
Finding YOUR PR Story
Awareness Days - Your Best Friend
What's Your Story - Your Sensecheck
Writing Your Story
What is a Press Release?
The 5 Ws
Your Press Release Template
The 'So What?!' Test (5:16)
Talking to the Press
Journos are Human - Mostly!
Working with Them
Celebrating your PR!
PR - You Can Do It!
PR Vs Advertising - Understanding the difference
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