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PR - You Can Do It! - FULL DIY COURSE

PR for Female Entrepreneurs: Get YOUR story in the press!

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Ready to get the visibility you deserve, take things to the next level, and spread your message more widely?

'PR- You Can Do it!' is a beginners' DIY PR course for female entrepreneurs, packed full of templates, knowledge and practical PR examples, based around 6 PROVEN steps to PR SUCCESS!

It STOPS you making the 5 most common PR MISTAKES and it puts you in the minority of business owners that understand how to capitalise on your story to help promote your business.

LEARN how to find your story and tell it in a way that will get you £THOUSANDS of press for FREE, so you can grow your business, gain more visibility, reach more people, and celebrate your success :) - without needing to employ a PR agency....

But it also offers much MORE than just that. We bring in experts to help you get your head around telling your story, and we tackle the issue of being nervous to put yourself out there, to help you feel more comfortable about actually raising your profile. We also share lots of WISDOM from our lovely clients who have been there and done it, and are reaping the rewards, so you can hear from them how PR has made an impact on their businesses.

This course doesn't just teach PR, it brings it to life ⚡️

Being able to TELL your story can also land you speaking gigs, book deals, funding and awards. It really does open doors💥

Why is this for you?

Written by a female entrepreneur, woman to woman, this course is PACKED full of passion as well as knowledge as Jo empowers you to realise you have a story to tell & shows you WHY this is GREAT for your business!

It's here to walk you through EXACTLY how to get £THOUSANDS of press for free - something the majority of your competitors DON'T KNOW how to do.

It's here to STOP you making the PR mistakes that we see most entrepreneurs make, saving you TIME & MONEY!

It shares PR techniques used by the big brands and shows you how to make them work for YOU. We've seen what works, we've got a proven method - ALL YOU HAVE TO DO IS FOLLOW IT.

AND....you're never alone. You can always reach out for help in our free 'PR- You Can Do It' Facebook page, and there are also upgrade options to get 121 support with Jo herself, throughout the course 🙌










It's for you if you're:-

  • Fed up of seeing competitors in the press
  • Ready to tell your story and raise your profile
  • New to PR
  • Launching something new
  • Doing something that more people need to know about!
  • Celebrating a success or milestone in your business
  • Passionate about sharing your skills/products/services
  • Excited about getting in front of a larger audience
  • Ready to take your business to the next level
  • Ready to attract new business opportunities

Using practical exercises, video coaching and real life PR in Practice examples you'll learn PR SECRETS that have helped our clients see themselves in...


It's NOT just for the big boys, for the corporates, it's an AMAZING tool for female entrepreneurs. The media are seeking YOU out, keen to CELEBRATE the success of women in business -it's our time - you need to make sure you're riding the wave and making the most of your opportunities.

It's FUN, it's exciting, it's empowering - it's here to get you in the press for free. What's not to love?!


 

This course is jam packed with tips and guides, with knowledge and best practice, based on 20 years of experience of working in the PR game. We KNOW this is the stuff YOU need to know.

The Course modules include:-

1. Why Tell Your Story - Identifying the power of telling your story and getting on board with the idea of putting yourself out there - it's not egotistical in any way, it's your duty to share your story to help others

2. What is PR? - Understanding the differences between PR & Advertising is essential if you are going to achieve PR success. We use a range fo fun exercises to help you get these basics right

3. Getting PR Ready - Getting to know your media we look at how to get under the skin of our target press, and this research cannot be emphasised enough as a key part of the process that leads to FREE press coverage.

4. Finding Your Story - Identifying PR hooks is a skill. We guide you and include a PROVEN template to help you drill down to find ALL those hooks -many of which you will not have realised you had!

5. Writing Your Story - Writing your press release is a skill. Again we guide you through and include a PROVEN template to help you write it right so the journos simply copy and paste your article - yes this happens if you know how to play the game!

6. Talking to the Press - How to issue your press release is the last module that takes you full circle and this houses some key tips on how to approach/deal with journalists.

Your Instructor


Jo Swann
Jo Swann

You're in safe hands! Jo is an award winning PR Director, on a mission to empower more female entrepreneurs, helping them unlock the power of telling their story. She believes your story needs to be told and is here to help you do just that. With experience of working with the likes of Whistles, Yo! Sushi and REVIV Global, Jo has big names under her belt, but her passion now is in helping small business owners. With newsdesk and magazine editing in her CV she understands how PR needs to work from both sides of the desk - and this is invaluable.


'PR - You Can Do it!' - Is it for you?

Want to know if this course is for you? Have a watch to see!


Class Curriculum


  Hello! An Introduction to Jo and this course (15 mins)
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  Talking to the Press
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  Celebrating your PR!
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  PR - You Can Do It!
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Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish..... And - you have lifelong access to our Facebook group - PR You Can Do It - so you'll always have support for your learning there too -and access to Jo.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own, so you can dip in and out of it as you continue to use PR to build the profile of your business.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.
I have NO clue about PR - will I be able to do this course?
Absolutely YES! This is the course for you. We've worked really hard to break down the content in a step by step approach. You can take it at your own pace, but there is STACKS of info and illustrative examples in here. We promise you will go from knowing nothing to knowing exactly what you need to get in the press for free.

Get started now!