Get in the Press Before Xmas! - VIP PR Programme

121 PR Coaching * GUARANTEED PR COVERAGE *Online Course Access

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Ready to get the visibility you deserve, take things to the next level, and spread your message more widely - and want to do it all before Xmas?!

Be one of 5 entrepreneurs to seize this limited offer!

This is the programme for you if you are serious about getting more visible, becoming more recognised and making your mark before the year is out. We are opening up 121 support to just 5 ambitious, motivated entrepreneurs between now and Xmas.

Make sure you get in on the action! We've had clients in national and international magazines, on the radio and TV this year, not to mention oodles of valuable online coverage -you can grab some of this action too.

This course is our gift to 5 entrepreneurs who want to end 2018 on a high!

Packed full of templates, knowledge and practical PR examples, based around 6 PROVEN steps to PR SUCCESS you have access to our full DIY PR Course - BUT the benefit of this course is you get Jo too!

You get 121 access to her via 3 bespoke PR coaching calls to help you nail your story and get it out to the media - to ensure you get press coverage before we're celebrating with our Christmas dinners.


This programme not only STOPS you making the 5 most common PR MISTAKES most small businesses makes but it puts you in the minority of business owners that understand how to capitalise on your story to help promote your business.

LEARN how to find your story and tell it in a way that will get you £THOUSANDS of press for FREE, so you can grow your business, gain more visibility, reach more people, and celebrate your success :) -all before the year is out!

You'll also get access to Jo's little black book of journalist contacts, live media requests and she's here to support you the whole way to ENSURE you get press coverage before Xmas!💥

Why is this for you?

If you're feeling like you haven't quite finished with 2018 yet - like you've got unfinished business, like you need to make more impact, this is your answer.

It's here to walk you through EXACTLY how to get £THOUSANDS of press for free - something the majority of your competitors DON'T KNOW how to do, so you'll end 2018 leaps and bounds in front of them and ready to storm 2019.

It's a VIP intensive PR Programme with Jo's 121 support to GUARANTEE you press coverage - so no risk of taking the course and not getting the results. Results are guaranteed!

It's for you if you're:-

  • Fed up of seeing competitors in the press
  • Ready to tell your story and raise your profile
  • New to PR
  • Launching something new
  • Doing something that more people need to know about!
  • Celebrating a success or milestone in your business
  • Passionate about sharing your skills/products/services
  • Excited about getting in front of a larger audience
  • Ready to take your business to the next level
  • Ready to attract new business opportunities



As we only have 5 exclusive VIP places available on this bespoke 121 programme we do require you to fill in an application form so we can ensure we are the right fit for each other.

Using practical exercises, video coaching and real life PR in Practice examples you'll learn PR SECRETS that have helped our clients see themselves in...

PR is NOT just for the big boys, for the corporates, it's an AMAZING tool for entrepreneurs. The media are seeking YOU out, keen to CELEBRATE the success small business -it's your time - you need to make sure you're riding the wave and making the most of your opportunities.

It's FUN, it's exciting, it's empowering, it's guaranteed results - it's here to get you in the press to end 2018 on a high. What's not to love?!


This course is jam packed with tips and guides, with knowledge and best practice, based on 20 years of experience of working in the PR game. We KNOW this is the stuff YOU need to know.

The Course modules include:-

1. Why Tell Your Story - Identifying the power of telling your story and getting on board with the idea of putting yourself out there - it's not egotistical in any way, it's your duty to share your story to help others

2. What is PR? - Understanding the differences between PR & Advertising is essential if you are going to achieve PR success. We use a range fo fun exercises to help you get these basics right

3. Getting PR Ready - Getting to know your media we look at how to get under the skin of our target press, and this research cannot be emphasised enough as a key part of the process that leads to FREE press coverage.

4. Finding Your Story - Identifying PR hooks is a skill. We guide you and include a PROVEN template to help you drill down to find ALL those hooks -many of which you will not have realised you had!

5. Writing Your Story - Writing your press release is a skill. Again we guide you through and include a PROVEN template to help you write it right so the journos simply copy and paste your article - yes this happens if you know how to play the game!

6. Talking the the Press - How to issue your press release is the last module that takes you full circle and this houses some key tips on how to approach/deal with journalists.


Your Instructor

Jo Swann
Jo Swann

You're in safe hands! Jo is an award winning PR Director, on a mission to empower more female entrepreneurs, helping them unlock the power of telling their story. She believes your story needs to be told and is here to help you do just that. With experience of working with the likes of Whistles, Yo! Sushi and Dale Carnegie, Jo has big names under her belt, but her passion now is in helping small business owners, female entrepreneurs particularly - and especially those lacking a bit of confidence.

Having lived through her own journey of overcoming Imposter Syndrome she is on a mission to help other women see what incredible messages they have to share, to stop them wasting time hiding like she did!

With newsdesk and magazine editing in her CV Jo understands how PR needs to work from both sides of the desk - and this is invaluable.

Why this course is so exciting!

Want to know if this course is for you? Have a watch to see!


Frequently Asked Questions

When does the course start and finish?
The online course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish. The guided VIP course is a 4 week VIP Programme.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!